The Vineyard Brand Consultancy

Avoid these 5 Mistakes when doing PR for your Business

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Avoid these 5 Mistakes when doing PR for your Business

For startups, PR is critical for developing a presence that fosters a positive relationship between the company and the general public. Unlike advertising, your goal is to get the media to take an interest in your company and write about your efforts rather than pay for media space.

To maximize its benefits in strengthening your brand’s credibility, make sure to avoid these five mistakes when doing PR for your business.

1. UNTRUTHFUL STATEMENTS

A PR stunt can be an excellent way to draw attention to your company, but if executed incorrectly, it may go unnoticed or, worse, be noticed for all the wrong reasons. 

Having an honest statement for your PR is crucial because it is impossible to take information back or prevent people from seeing it once it has been published. Nothing can harm your company’s image more than being viewed as an untrustworthy brand. Aim to be truthful and honest because not every business can withstand being discovered in a falsehood.

2. MISTAKING PR WITH MARKETING

Businesses frequently appear to be confused by these two concepts. This ambiguity makes it difficult for these businesses to make the most out of PR. While marketing is concerned with promoting the company’s products or services. 

In a nutshell, PR is concerned with reputation. When your business engages in PR, it opens itself up to the media world and earns a good reputation that no one can purchase.

3. FAILING TO TELL A GOOD STORY

The heart of an effective PR initiative is the ability to tell a good story. You should be able to shape narratives that are both convincing and engaging. 

This way, you can pique the audience’s interest and can keep them until the end. Also, avoid sales pitches at all instances; instead, engage your audience by appealing to their emotions, and by that, you can make sure that they will remember your story and your brand.

4. NEGLECTING OTHER PLATFORMS

It can be challenging to achieve an extensive reach by focusing solely on one channel. It can be beneficial to use various mediums in distributing your PR campaigns since new platforms are emerging for today’s businesses. But whatever media channel or approach you use, the important thing is to keep your message consistent so that your prospects remember who you are.

5. WALKING A MILE FOR THE WRONG AUDIENCE.

This may seem obvious, but it’s shocking how often a PR story is taking no notice because it doesn’t have the right target. It’s like trying to communicate with someone who isn’t paying attention; it’s pointless.

Targeting an uninterested audience is a no-no because stories and messages must reach the right audience at the right time to be effective. If a company doesn’t know its target audience, setting PR goals and, ultimately, a strategy can be challenging. The more businesses understand their audience, the better they can target the right areas.

Are you preparing for your next PR campaign? Please send us a message on one of our socials, so we can assist you.

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