The Vineyard Brand Consultancy

KopiNoy

KAPENG
BARAKO

KopiNoy

Overview:

A startup coffee shop that wanted a really local approach to branding, KOPinoy aimed to offer organic and authentic ‘Kapeng Barako’ and Cacao to its customers. The Vineyard Brand Consultancy lent a hand in creating the brand logo and visual identity for KOPinoy as well as support the coffee shop’s social media efforts.

What we did:

  • Brand Identity Development
  • Social Media Marketing

Research

coffee

Hot cup of coffee

A hot drink made from the roasted
and ground seeds.

kapeng barako

Kapeng Barako

Barako coffee or Batangas coffee,
is a coffee varietal grown in the
Philippines

farmer

Farmers

A farmer (also called an agriculturer) is a
person engaged in agriculture, raising
living organisms for food or raw materials.

Color Palette

Primary Color

color palette1
color palette2
color palette3
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Secondary Color

secondary color1
secondary color2
kopinoy logo1
kopinoy logo2
kopinoy logo3

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Social Media

A visual identity for KOPinoy as well as support the coffee shop’s social media efforts.

kopinoy social 1
kopinoy social 2
kopinoy social 3

Results

The brand strategy developed for [email protected] Place provided a clearer framework on how to communicate the property’s value proposition. Its new logo has helped the brand strengthen its credibility and position its unique sales point. As it anticipates its sales launch, it was also able to develop its project presentation that will serve as primary sales tool for the development.