The Vineyard Brand Consultancy

INNOVATION OLYMPIC 2.0

INNOVATION OLYMPIC 2.0

Overview:

Innovation Olympics 2.0 (IO 2.0) isan agri-hackathon that challenges the next generation of young Filipino leaders to develop innovative solutions to real-life challenges of smallholder vegetable farmers that needed help to create buzz around their event.

What we did:

  • Editorials

As seen in:

Manila Bulletin 1
BusinessMirror 1
Manila Times 1
Manila Times 1
Agriculture 1

Results

The Innovation Olympics 2.0 project consisted of a mix of interviews and press releases in a span of 2.5 months. The whole PR campaign garnered more than 27M in impressions with 19 pieces of coverage and 100% positive tonality in all stories.