The Vineyard Brand Consultancy

GroClick

Grocery At
Your Finger Tips

GroClick:

Overview:

GroClick, an online mobile grocery app to be launched in Pampanga, needed support in building a compelling brand visual identity that locals in Floridablanca, Pampanga would resonate to easily. The Vineyard stepped in to support back-end as well as its branding and marketing efforts.

What we did:

  • Brand Strategy
  • Brand Architecture
  • Brand Identity Creation
  • Brand Roadmap
  • App Design and Development (content, customer journey, and look)
  • Social Media

Research

Research 1

Grocery

Food and household supplies
sold from the store or grocery
Research2

Convenient

To create a convenient fee
using only with your fingertips
Research3

Family Time Positive Vibes

The idea is to create a family positive vibes with the color treatment

Color Palette

Primary Color

primary color1
primary color2

Secondary Color

secondary color
Horizontal - Logo Design v2 1
GroClick Logo Design Alternative Color
Frame
Horizontal - Logo Design - Black3
Horizontal - Logo Design - White 1

Social Media

Online mobile grocery app that sought for support on brand identity and social media support
Social Card-02 1
Social Card-05 1
Social Card-10 1

Results

14 days after its launch, GroClick recorded around 130 app downloads and active users. To date, the client has been receiving positive feedback from locals on the convenience of using a mobile grocery app in Floridablanca amidst the pandemic.