The Vineyard Brand Consultancy


Grocery At
Your Finger Tips



GroClick, an online mobile grocery app to be launched in Pampanga, needed support in building a compelling brand visual identity that locals in Floridablanca, Pampanga would resonate to easily. The Vineyard stepped in to support back-end as well as its branding and marketing efforts.

What we did:

  • Brand Strategy
  • Brand Architecture
  • Brand Identity Creation
  • Brand Roadmap
  • App Design and Development (content, customer journey, and look)
  • Social Media


Research 1


Food and household supplies
sold from the store or grocery


To create a convenient fee
using only with your fingertips

Family Time Positive Vibes

The idea is to create a family positive vibes with the color treatment

Color Palette

Primary Color

primary color1
primary color2

Secondary Color

secondary color
Horizontal - Logo Design v2 1
GroClick Logo Design Alternative Color
Horizontal - Logo Design - Black3
Horizontal - Logo Design - White 1

Social Media

Online mobile grocery app that sought for support on brand identity and social media support
Social Card-02 1
Social Card-05 1
Social Card-10 1


14 days after its launch, GroClick recorded around 130 app downloads and active users. To date, the client has been receiving positive feedback from locals on the convenience of using a mobile grocery app in Floridablanca amidst the pandemic.