The Vineyard Brand Consultancy

Camel Appliances

Engineered
to care

Camel Appliances

Overview:

A long-time local home appliance manufacturer, Camel Appliances needed to increase brand awareness and recall through PR and Influencer Marketing.

What we did:

  • Editorials
  • Influencer Marketing

As seen in:

Manila Bulletin 1
MSN 1
BusinessMirror 1
Daily Tribune 1
one mega
The Philbiz News 1

Influencer Marketing

Connh Cruz

Connh Cruz 1
Connh Cruz 2

Results

Camel Appliances was able to increase talkability and online presence with relevant editorials
and influencer marketing efforts in six months. The overall PR campaign of Camel garnered 4.2B in impressions with 25 online and print pickups across 18 key publications. In 2021, Camel worked with
one main influencer for a two-month engagement period and influencer effort garnered 1.04M
organic reach.