The Vineyard Brand Consultancy

La Contessa Clark Prime Properties

Lan Contessa

Overview:

La Contessa was about to launch its mid-rise condominium called [email protected] Place at the heart of the residential and recreational enclave of Angeles City and was in need of a brand strategy and visual identity support to help differentiate the brand from other properties.

What we did:

  • Brand Architecture & Value Proposition
  • Brand Identity
  • Branded Company Presentation

Research

condo building

Condo Building

A building or complex of buildings
made up of individually-owned units.

elegant

Elegant

Pleasing and graceful in appearance or style.

home family

Home Family

(of a place or surroundings) simple but cozy and comfortable, as in one’s own home.

Color Palette

color palette1
color palette2
boni place logo
boni place logo1
boni place logo2

Results

The brand strategy developed for [email protected] Place provided a clearer framework on how to communicate the property’s value proposition. Its new logo has helped the brand strengthen its credibility and position its unique sales point. As it anticipates its sales launch, it was also able to develop its project presentation that will serve as primary sales tool for the development.