Businesses today, regardless of size, need to leverage on the power of digital marketing to enhance its growth. Social media marketing plays a vital role in improving the overall brand perception and driving business growth.
Because of this, many business owners have turned to using social media as a platform to reach and connect with their audiences effectively.
But if you’re an entrepreneur ready to focus on building your business, how will you know which social channel to maximize? Below are four reasons why LinkedIn is a popular choice for businesses looking to grow their reach, establish leadership, and build credibility.
LinkedIn is positioned as a professional and business channel versus an entertaining avenue.
Because LinkedIn was built to cater to the growing number of professionals across the world, it has been the go-to choice of many established brands to get the word out and acquire quality leads. In a nutshell, LinkedIn targets professionals and students looking at career growth, businesses who are focused on business-to-business (B2B) efforts and services, and also serves as a powerful tool to reach a targeted market.
LinkedIn allows you to learn from experts.
Because LinkedIn comprises of students, job seekers, professionals, business coaches, and entrepreneurs like you, it is the perfect tool to enhance your business. Get to learn business strategy, interact with experienced professionals, and even take expert advice from people within the industry you’re in.
LinkedIn works more as a marketing website vs just a social media platform.
Contrary to what many think, LinkedIn is much more secured than Facebook and Instagram, which have garnered a bit of negative publicity on some profiles being hacked. LinkedIn needs a bit more verification before you are able to really interact with more people. There is likewise more meaningful interaction on LinkedIn versus just likes and shares. It also takes advantage of exchanging insights and thoughts on a professional level.
LinkedIn lets you catch your audiences’ attention
LinkedIn is not just used to engage audiences on social media. It’s also all about capturing their attention. Many professionals and entrepreneurs are ready to engage with brands on LinkedIn. Driving organic engagement is crucial. In LinkedIn, quality conversations and content thrive in this platform. Get to attract your target market, encourage consideration, and help generate leads by maximizing the opportunities presented on the platform.
While it is easier to manage pages on Facebook, Instagram, and Twitter, learning the ropes of LinkedIn will provide you and your business more quality leads and gain meaningful conversations.
Remember that LinkedIn is a professional tool that allows businesses to further establish their credibility, build a meaningful and driven network, and experience expertise in the industry they are in.