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3 Simple Design Visual Hierarchies That Every Non-Designer Should Know

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3 Simple Design Visual Hierarchies That Every Non-Designer Should Know
By: Mart Darius Fabro

Design is a vital aspect in creating your content.  

But with the world moving at such a rapid pace, people’s attention spans are reducing and shrinking to the point that you only have an 8second chance for individuals on the internet to look at your design. 

To make the most of this attention span, you must be strategic in positioning your design to deliver the message and pique the interest of your target audience.  

A design’s visual hierarchy – the structure for ordering well-chosen design components in terms of priority, can be implemented effectively by incorporating it into the narrative. This allows viewers to have seamless experiences on what to focus on and in what order.

Even though you are not a designer or unsure if your design has the proper structure, this article might serve as a starting point for your design journey.

1. SIZE EMPHASIZES THE VISIBILITY OF THE ELEMENT

Larger elements command more attention than smaller ones. This means that size affects the visibility of each design element. It’s a beautiful technique to underline which aspects deserve our attention first. And this tactic is evident when you pick up a newspaper or scroll through a news piece on the internet, where headlines appear in larger fonts, and major stories frequently have even larger headlines than other articles on the page. 

One of the fundamental concepts of graphic design is size and scale, which allows us to achieve balance in a design and focus on dominant features. So, keep in mind that larger elements, whether words, vectors, icons, or photos, will be the most visible in any design. It has a chance to pique your audience’s attention and interest in reading or viewing your entire content thoroughly. 

2. BOLD AND BRIGHT COLORS WILL DRAW MORE ATTENTION 

Bold tones will capture more attention than subdued and duller hues, as larger elements are viewed as more important than smaller ones. A red object on a green or black background, for example, will attract more attention than the identical red object against an orange background.

Good color combinations rely on their warmth and contrast with the colors around them. So, you should be cautious when using contrasting colors because too many in a design might make it appear disorganized and incoherent.

Here’s a tip: warmer colors, such as red and yellow, will be emphasized in a design when coupled with a dark background, while cool colors, such as blue or green, will be more precise when combined with a design on a light background.

So be sure to employ color and contrast as a highlighter where the most important elements that you want to drive your viewers’ attention must be bolder and brighter. 

3. ALIGNMENT DIRECTS EYES 

Out-of-alignment elements stand out more. It’s as if people are more interested in your mistakes than what you do right.

In graphic design, alignment refers to the placement of visual components and text on a page so that they line up with your composition. It is a structural way that determines how elements are arranged in a design. We can typically see that text is oriented to the left in a standard format, and objects share the right margin because most people are accustomed to reading from left to right.

Alignment assists you in organizing your design pieces and creating a visual connection, making it easier for the viewer to detect the most significant information from your design and improving its readability. Simple visual designs are aligned in the middle of the frame, which gives balance and harmony while also being aesthetically beautiful. 

Proper alignments are frequently used to balance out an overall design and encourage the flow of your content story. This allows the viewers to have more seamless experiences regarding what to focus on and in what order.

Which visual hierarchy principle do you feel most at ease using in your designs? And which is the most difficult to master? 

If you need our help incorporating visual hierarchy in your design to connect with your target audience, send us an email at [email protected] or [email protected].  

 

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