How to Increase your Odds for Success as a CPG Brand
There are 5 reasons why success can be evasive in the CPG industry. Get some advantage by learning these insights.
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Brand Development for Better-For-You Food & Beverage
CPG Companies
95% of Purchasing
Decisions are Driven by Emotions.
We develop brand strategies, communications plans, and designs that help you appeal more to your audiences to drive product trial and boost sales.
Discover 6 triggers that move consumers to buy your products.
Learn them in our free eBook.
Stop focusing only on product attributes to gain better results.
Your good product needs to have a powerful brand behind it and a packaging design guided by the 7-second rule to thrive in the market and stand out on the shelves.
Marketing based solely on attributes is proven to generate lackluster results as it completely misses the subconscious.
Your customers won’t admit it, but they buy because of emotions, then justify it logically after the fact.
Our standardized brand methodology is designed to find the emotional pathway for your brand by generating an informed strategy, a customer- focused narrative, and a design that captures attention and attracts sales.
It’s leveraging the power of brand to give you an edge as you scale into retail and boost your direct-to-consumer efforts.
Brand Discovery
Diagnostic
A 4-step diagnostic process to
understand your customers
and discover your challenges,
opportunities, and market gap.
Brand Strategy
Development
Our Brand Development
Quadrants Framework guides the creation of your most compelling
value proposition and unique selling point with a comprehensive
brand strategy.
Creative Direction & Design Execution
Development of brand identity,
packaging, design style, and system that is aimed at making your product stand out of the shelves.
STEP 1
STEP 2
STEP 3
Our Sample Works
Brand: Pen-Nut Spread
This nut butter wanted to jazz up an old classic - peanut butter. Their ask? Revitalize this retro spread with a hipper vibe, healthier ingredients and iconic design.
We created the brand logo and packaging design for this better-for-you peanut spread that highlights how its uses Olive Oil, Himalayan Salt, and less sugar to be different than its competitors while bringing out the good vibes that comes with this staple spread!
Success Tips and Brand Development Insights from the Industry
Our founder & CEO, Leonard Grape, goes deep on the strategies, tactics, and mindsets that led to the successes of better-for-you food and beverage CPG brands such as Pricklee, Midday Squares, Brave Good Kind, GrownAs Foods, Hillside Harvest, The Farmer Foodie, and more.
Understand why customers buy products like yours
6 Better-For-You
Food and Beverage
CPG Consumer Insights
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