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We make healthy F&B brands​
become preferred products, ​
not the alternative.

The Vineyard is the brand development company for the healthy food and beverage industry. ​
We work with plant-based, organic, vegan, non-GMO, all-natural, and other healthy F&B companies in building brands that stand out on the shelves, increase product sales, and drive repeat purchase ​through effective brand strategy, eye-catching identity design, and emotionally charged narrative. ​
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Mission

We are on a mission to create brands that make healthy food and beverage products​ the norm, not the alternative.

Let’s make the world healthier, one healthy F&B brand at a time.

Go beyond healthy.

We believe that the only way to make healthy food and beverage products become the norm and not the alternative is by making people fall in love with brands that empower them to eat and drink healthy. This can be done by appealing to the buyer’s subconscious mind and connecting to their world at a deeper, emotional level. ​

This means that to say you’re healthy is never going to be strong enough. Your product needs to have a brand that will have a powerful emotional layer and lasting perception that can influence purchase decision, build customer loyalty, and create more impact.​

Every healthy F&B brand must answer these questions – what do I bring beyond just offering healthier alternatives? What can I do to positively affect and empower more people to transform their lives? How can I cut through the swarm of unhealthier but more desired F&B choices? ​How can I come out of a silo and build tribes of customers?​

It’s through a new way of brand development that you can figure this out, differentiate your product more meaningfully, and move from just being liked to being loved by your customers. ​

Your brand must discover its entry point to the buyer’s subconscious, and it starts by asking - ​why is just being healthy not enough?

Featured Articles

Thought Leadership for Healthy Food & Beverage Brands​
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​Conversations on brand development for healthy ​Food & Beverage products. ​

Listen to Leonard and Victoria, ​co-founders of The Vineyard, as they help you navigate the intricacies of developing a healthy F&B brand that stands out, appeals emotionally to, and is preferred by customers.

What We Do

We specialize in brand development of healthy F&B products.

Strategy

Brand Discovery & Strategy ​
Positioning & Differentiation​
Brand Communications​
Brand Workshop

Creative

Logo Design​
Packaging Design​
Brand Guidelines​
Copywriting​

Touchpoints

Content Marketing​
Website​
Social Media​
Brand Collaterals

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Learn how to build a brand ​ that makes your product preferred, ​not the alternative.

You will receive the latest thought leadership articles from Leonard Grape and Victoria Walling on what it takes to develop a brand that goes beyond just being healthy to win against competition, build a meaningful market relationship, and increase customer lifetime value.
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