It’s Time to Get Retail Ready
Getting retail ready entails a lot of preparation. Is your healthy CPG brand ready to take the next step?
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Differentiate Your Product.
Increase Your Sales.
Build Brand Love.
The Vineyard is the brand development company for the healthy food and beverage industry.
If you are a plant-based, organic, vegan, non-GMO, all-natural, or any other healthy food & beverage company looking to stand out on the shelves, increase product sales, and drive repeat purchase through effective brand strategy, eye-catching identity design, and emotionally charged narrative, then you are in the right place.
Go beyond healthy.
We believe that the only way to make healthy food and beverage products become the norm and not the alternative is by making people fall in love with brands that empower them to eat and drink healthy. This can be done by appealing to the buyer’s subconscious mind and connecting to their world at a deeper, emotional level.
This means that to say you’re healthy is never going to be strong enough. Your product needs to have a brand that will have a powerful emotional layer and lasting perception that can influence purchase decision, build customer loyalty, and create more impact.
Every healthy F&B brand must answer these questions – what do I bring beyond just offering healthier alternatives? What can I do to positively affect and empower more people to transform their lives? How can I cut through the swarm of unhealthier but more desired F&B choices? How can I come out of a silo and build tribes of customers?
It’s through a new way of brand development that you can figure this out, differentiate your product more meaningfully, and move from just being liked to being loved by your customers.
Your brand must discover its entry point to the buyer’s subconscious, and it starts by asking - why is just being healthy not enough?
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Brand Start Goes Healthy Podcast
Learn insights, tips, and advice from other healthy Food & Beverage founders who share their successes and failures in running their businesses as interviewed by Leonard Grape.
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What We Do
If your goal is to build healthy food and beverage brands that are loved and preferred by your customers, then we are aligned as that is the core objective of what we do.
For us to achieve this and generate the best possible results, our clients go through our standardized engagement process.
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